Architecture Lecture Series 2023
2022
Promotional CampaignOVERVIEW
The Seoul Living Design Fair poster design reflects the essence of the event, which has been a key player in the living design industry since 1994. The design emphasizes the beauty, functionality, and versatility of living design products, aligning with the fair’s goal of showcasing top products and offering practical advice for integrating elegant lifestyles into daily life. The poster captures the fluidity and refined nature of the designs, celebrating both form and function.
ROLE
As the designer, I created the poster for the Seoul Living Design Fair, focusing on the event's core themes of elegance, versatility, and functionality. The design embodies the fair's purpose of connecting consumers and brands while communicating the refined yet practical nature of living design.