SEOYUN CHOI 

Hello! I’m Seoyun and I’m 
a Graphic Designer based in Chicago.
Please have fun looking around! 


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Seoyunc2002@gmail.com
linkedin.com/in/seoyunchoi
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Blackout 2003

2003
Infographic Design

Collaborative work with:
Jiarong Song 
Shike Chen
OVERVIEW
This information graphic explores the 2003 North American Blackout, the largest in the region's history, which affected 50 million people. The project focuses on visualizing the complex relationships within the electrical power system and the chain of events that culminated in the blackout. By illustrating the micro-level incidents that led to the massive butterfly effect, the design provides a clear and engaging narrative of the event's timeline and interconnected causes.

ROLE
The project involved researching and analyzing the intricate dynamics of the 2003 blackout, including its timeline and contributing factors. The design visualizes these elements, emphasizing how small incidents escalated to create a large-scale disaster. The focus was on clarity and storytelling through data visualization.

Seoyun Choi | 2025